I did a blog the other day about Skys TV deal and how it could be affected by European competition law in October. It’s only after some more research and some digging I’ve worked out how much it could be affected. The press did a number of stories how it could be affected but never put it into numbers. Forget the Football Governance Report and the Phone Hacking if there is something that’s going to hit someone Hard in the pocket in the next few months, it’s going to be this. Sky are estimated to have around 50,000 pub customers with many paying over £1000 a month or more to show live Premier League games. We don’t know the total value figure but that could be put a value of around £600m. The current deal between Sky and Premier League is worth something around £1.7 Billion a season. Currently if you were to install a Greek Box, your expected to pay for the year and so on which works at around £1000-1600 for box, satellite installation, HD and a 12 month subscription. Interesting thing is the card on it’s own to renew is around £995 for the year if you buy it off the installation company which works at out £80 a month. The same package from Nova directly is £45. If you buy it through a UK company that makes it 92% cheaper than a comparable Sky subscription for the year. If you get it direct from Greece it’s 95.5 cheaper.
This is where Skys big problem comes in. A few months ago the Greek broadcaster nova sports threatened to cut British customers off as it didn’t have the rights to broadcast outside of Greece but this has since changed drastically. Since hearing the European Court of Justices likely outcome, they have plans to directly market their products in the UK. Even for home users this makes the market more competitive. Currently with Sky the Sky Sports package is £50 with the same package only being £45 from Nova which also happens to show the 3pm games. If Nova are allowed to market directly to pubs, at 95.5 cheaper rate and are also given the chance to air 3pm games there is no way the current deal is worth £1.7 Billion in the UK. It would clearly no longer be exclusive and the pub market value and prices should in theory drop drastically.
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